A Guide for Dental Startups
Why You Should Attend This Webinar
Starting a dental practice is exciting—but also filled with uncertainty. To help you navigate your first critical year, our industry experts will share actionable insights and real-world success stories from dozens of thriving dental startups. This webinar is tailored specifically for associates planning their first practice, those currently opening their doors, and practice owners navigating their crucial initial year.
In This Webinar, You Will Learn:
- The 3 crucial pillars for sustainable practice growth: Team Management, Dental Insurance, and Effective Marketing
- How to set realistic and achievable goals that reflect your unique vision and practice values
- Essential KPIs you must monitor:
- New Patient Flow: Strategies to attract and retain patients consistently each month
- Referral Sources: Identifying and optimizing your highest-converting channels
- Hygiene Reappointment %: Methods to maintain patient engagement (Goal: 80%+)
- Case Acceptance %: Effective communication to increase patient trust and acceptance
- Production vs Collection Ratio: Ensuring your practice remains profitable
After the Webinar, You'll Receive:
- A recording of the webinar
- Exclusive access to our webinar slides
- Special opportunity to book personalized consultations with Affinity Management Consulting and Crimson Media Group
Webinar Highlights:
Pre-Launch Marketing Mastery
- Techniques to generate patient interest and build a substantial waitlist before opening day.
- Proven social media ad strategies tailored to your unique brand.
- Community-driven marketing tactics to create local buzz and build lasting relationships.
Launch & Early Growth Strategies
- Secrets of omnipresence marketing: dominate your local market through targeted Google and Social Media campaigns.
- Powerful SEO tips to position your website prominently, attracting organic traffic long-term.
- Step-by-step methods for tracking marketing effectiveness and understanding your ROI clearly.
Scaling & Predictable Growth
- Establishing a patient referral system that continually fuels your practice growth.
- Leveraging testimonials and reviews effectively to attract new patients effortlessly.
- Proven processes for continuously improving and optimizing your marketing ROI.
Meet Your Hosts
Shane Simmons
Nationally known for helping startup practices go from “zero to full schedule,” Shane specializes in marketing strategies that attract new patients before the doors even open—and keep them coming long after.
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Michelle Affanato
With deep experience in dental operations, Michelle has helped startups create systems that scale. She brings the real-world tools you need to lead your team, manage insurance, and optimize practice performance.